Applications open now · Starts February 2027

Build the brand
people obsess over.

Coaching from 17 years inside Apple, PUMA, EA Sports and WHO IS ELIJAH. Two programs open for February. One more is coming.

Britt Austin smiling on a terrace above the beach
17 years insideApplePUMAEA SportsrebelChobaniWHO IS ELIJAH
Your invitation

By application
only.

Every cohort is capped. I read every application myself, and every person in the room is there because it's the right fit. No countdown timers. Just real seats.

Three ways
to work with me.

Front Door and The Build open for February, both with sessions from special guests who are experts in their field.

Britt's keynote slide: People buy from people. Not logos.
01
4 weeks · Founders · Athletes · Creators

Front Door

For anyone building something. People buy from people, not logos, so we build the person first.

  • Your story and your point of view
  • A content system you can keep running
  • Weekly live group sessions with me
  • Guest sessions with experts in their field
$500 a week + GST
For 4 weeks, or $2,000 upfront
A brand strategy alone is normally $3,500
Early bird: $200 off when you book now. Ends 1 December
Applications open now Apply
Britt on her phone at the beach at sunset
02
12 weeks · Growing businesses

The Build

For product and service businesses ready to grow. You built the business. Now we build the brand around it.

  • A custom brand and marketing strategy, built up front
  • Weekly group coaching calls
  • Twelve weeks building it with me
  • Guest sessions with experts in their field
$750 a week + GST
For 12 weeks, or monthly: strategy month $4,000, then $2,500
Early bird: $200 off when you book now. Ends 1 December
Total program investment $9,000 + GST
Applications open now Apply
Capped
at 10
03
Capped at 10 · Application only

The Board

For bigger brands with bigger budgets that need more than a weekly call. More on this soon.

Coming soon Register interest

How it
works.

  1. 1
    Apply
    Tell me about you and what you're building. I read every application myself.
  2. 2
    A quick call
    If it's a fit, we jump on a quick call to get your brand info.
  3. 3
    Lock in your spot
    Pay in full, monthly or weekly. Book before 1 December to save $200 and start weekly tasks straight away.
  4. 4
    Start in February
    Onboarding and pre work in January, then we begin.
Britt Austin in a black suit in the studio
Meet your coach

Big brand discipline.
Startup speed.

I'm Britt Austin. I've spent 17 years building brands from the inside at Apple, PUMA, EA Sports, rebel and WHO IS ELIJAH. Product launches, global campaigns, creator strategy, retail.

Now I run State of Brand and coach the founders, athletes and creators building what's next. Same playbook. Your scale.

You can copy an ad.
You can't copy my story.
In the room

From the stage
to your brand.

Britt speaking to a full room at a keynote
Britt on stage holding a State of Brand book
Britt speaking with a microphone on stage
Britt at the podium during a keynote
Britt at the beach at sunset with a silver bag

Guest experts.
In their field.

Front Door and The Build include sessions with special guests. The line up is revealed in January.

Guest 01
Revealed in January
Guest 02
Revealed in January
Guest 03
Revealed in January

Questions.

Who is Front Door for?

Founders, athletes, creators and anyone building something who knows their name should be doing more of the work.

I run a bigger brand. Which program is for me?

Apply for The Build and we'll work out the right fit on our call. The Board is also coming for bigger brands. It's capped at 10, so register your interest at the bottom of this page to hear first.

When do the programs start?

February 2027, with onboarding in January. Your exact start date is confirmed on your call.

What's the investment?

Front Door is $500 a week for 4 weeks, or $2,000 upfront. A brand strategy with me is normally $3,500 on its own, so this is a big saving. The Build is $750 a week for 12 weeks, or monthly with a $4,000 strategy month then $2,500 a month ($9,000 total). All prices plus GST. Book before 1 December and take $200 off, plus a weekly task from me until we start.

Why application only?

Small cohorts work when everyone in the room is at a similar stage. Applying lets me make sure the program is right for you before you commit.

Applications open now

Your
application.

I read every application myself and reply within 48 hours. If it's a fit, we jump on a quick call to get your brand info.

Stay in the loop

Not ready
to apply?

Get first word when the next intake opens. Running a bigger brand? Register your interest in The Board.