Big-brand discipline.
Startup speed.
I spent 17 years building brands inside Apple, PUMA, EA Sports, rebel and WHO IS ELIJAH. Now I bring that same thinking to founder-led brands, with the hands-on execution to actually ship it.
Pick your
level of support.
From one focused session to running your marketing. Every option starts with a 20-minute discovery call.
LeadFractional CMO
Senior marketing leadership without the full-time salary. I run the team, the launches and the calendar.
Find out more
PartnerStrategic marketing partner
Weekly leadership, launch planning, creator and agency management, KPI reporting.
Find out more
AdviseAdvisory retainer
Strategy calls, on-call support and campaign feedback so you never make a big call alone.
Find out more
Personal brandPersonal brand strategy
For athletes, founders, coaches and creators who want brands to come to them.
Book nowMentoring
A Head of Brand in your corner, for junior marketers, grads and teams.
Apply nowCoaching is
open.
Group coaching built on 17 years inside Apple, PUMA, EA Sports and WHO IS ELIJAH, with guest sessions from experts in their field. By application only. Every cohort is capped.
Early bird: $200 off when you book before 1 December
Front Door
People buy from people, not logos. We build the person first: your story, your point of view and a content system you can keep running.
The Build
A custom brand and marketing strategy built up front, then twelve weeks building it with me.
The Board
Register your interest to get first word when it opens.
Hear how I think.
Then book me.
With Loren Tomlinson, The Social Collective.
Listen nowRooms that
take notes.
Why founders
book me.
Strategy before tactics
A clear position, audience and direction before more content.
Brand, not just social
Positioning, experience, campaigns, partnerships and growth, working as one world.
Thinking + doing
Strategic thinking with hands-on execution, so the plan actually ships.
Three steps. No fluff.
Reach out
Tell me where your brand is and where you want it to go.
20-minute discovery call
Goals, gaps and the right way to work together.
Proposal in 48 hours
Scope, timeline and investment so you can decide fast.
Ready to
collaborate?
Tell us your goals. We'll build the world around them. Send an enquiry and we'll share pricing, services and a full experience overview.
hello@statesofbrand.comBuild brands people obsess over.
Fractional marketing leadership, campaigns, launches and brand strategy.
brand building.
WHAT I OFFER.
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For brands needing senior marketing direction without a full time hire.
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Product drops, brand moments, retail launches and growth campaigns.
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Building brands people connect with, talk about and come back to.
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Creators, athletes, PR and cultural relevance.
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Your talent gets you noticed. Your personal brand creates opportunities.
Whether you're an athlete, coach, founder, creator or industry expert, I help you build a personal brand that attracts sponsorships, partnerships, media opportunities and long-term career growth.
Having worked with some of the world's biggest sports and lifestyle brands, I know what brands look for when deciding who to sponsor, partner with and invest in.
This isn't about becoming an influencer.
It's about becoming someone brands want to work with.
JOIN THE WAITLIST.
JOIN THE WAITLIST.
BUILT TO MOVE BRANDS FORWARD.
I create marketing designed for momentum - blending strategic thinking with hands on execution.
We design immersive brand ecosystems that grow, evolve, and stay in motion.
Strategy, storytelling, and execution come together to build worlds people step into—and stay in.
STEP INTO THE BRAND WORLD
⦁
STEP INTO THE BRAND WORLD
STEP INTO THE BRAND WORLD ⦁ STEP INTO THE BRAND WORLD
Ready to Collaborate?
Tell us your goals. We’ll build the world around them.
Send through an enquiry and we can share our Canva link to our pricing, services and detailed experiences overview.